Sport Club Het Eiland
S.C.H.E. is a leading Antwerp gym committed to inclusivity and community. Our challenge was to reimagine their brand identity - moving beyond traditional gym aesthetics to create a dynamic, modern look that resonated with both members and the wider city culture. The result is a vibrant, flexible identity centred on movement and energy, with abstract photography and adaptable design elements that reflect S.C.H.E.’s progressive spirit and commitment to empowering individuals through fitness.
Role
Brand Design
Creative Direction
Art Direction
Strategy
Photography
Motion
Web design
Social content
Spatial design
Social launch & media strategy
Credit
Photography by Daniil Lavrovski
